This text is not just a how-to book; it also explains the importance of a well-formulated marketing plan and encourages student participation through activities.
I strongly recommend this book to you." Joseph A. Maciariello, Horton Professor of Management, Peter F. Drucker and Masatoshi Ito Graduate School of Management, and coauthor (with Peter Drucker), The Daily Drucker and Management by Peter ...
This book will challenge you to apply the principles of Heroic Leadership, and in turn enable your organization to dare the impossible and achieve the extraordinary.
In this fully updated edition of the management classic--widely praised by CEOs and military commanders--the author celebrates military leadership as a winning model for effective leadership in business. Index.
BUILDING A MAIL ORDER BUSINESS Fourth Edition Complete, authoritative, and now in a new edition, this best-selling guide to mail order success covers everything from getting your business started to handling legal issues, preparing copy and ...
This clearly written guide details proven strategies for becoming a leader in any organization or group. Selected in hardcover as one of the Best Business Books of 1989 by Library Journal.
The Navy SEALs. The Green Berets. Delta Force. These are just a few examples of what are known as ""special ops"" -- unique fighting forces trained to beat overwhelming odds on every mission.